Joola

Founded in Germany in 1952, JOOLA has dominated the professional table tennis scene in the United States for more than 15 years. From its inception, JOOLA has built a strong presence in partnership with North American Table Tennis (NATT) through the North American Tour and NATT's flagship event, the North American Teams Championships. Each event in the Tour typically attracted 200 to 300 participants and showcased approximately 30 JOOLA table tennis tables, while the Teams event exposed the brand to nearly 1,000 players, competing on approximately 150 JOOLA table tennis tables. With each successful event, JOOLA expanded its fan base and eventually became the most visible table tennis brand in the American table tennis world.

JOOLA later served as the official table tennis table sponsor of USA Table Tennis (USATT), the national governing body for table tennis, for major tournaments from 2012 to 2019. This included the US Open and the US National Championships.

JOOLA is all about high-quality table tennis balls, table tennis rubbers, table tennis frames, table tennis clothing, table tennis shoes, table tennis bats, table tennis balls and table tennis robots. In 2019, Sport Squad, Inc., the US-based distributor and licensee of JOOLA for the North American and Brazilian markets, announced the acquisition of JOOLA Tischtennis GmbH. Founded in 2006 and based in Rockville, MD, Sport Squad, Inc. founded by Richard Lee for the love of table tennis. Sport Squad eventually expanded to include 4 different brands dedicated to interactive and immersive games and gaming gear. It is the parent company of JOOLA, iPong, Sport Squad and Hit Mit. In 2022, JOOLA launched JOOLA Pickleball and immediately took over the sport as a sponsor of the global #1 in pickleball, Ben Johns, and as a partner of USPPA.